Who writes this

GTM Explained is the guides library for the Instagram page @gtmexplained. Each reel covers one go-to-market problem founders run into, and each guide here is the full version of that reel: the steps, the templates and the worksheets.

The guides are written by Eshaan Kansal, a founder in Germany running Ekos Labs. Ekos builds lead and outbound systems for founders on their own tools, and the guides come from the same frameworks we use for that work.

Everything here is free. No sign-up, no email gate, no tracking. If a guide helps, use it the same day.