All guides
4 guides
Running a B2B startup
How to Get Your First Leads for Your B2B Startup
Cold email still works for your B2B startup. Your list was the problem. Fresh data, buying signals and a short email, in that order.
7 min read · 27 Oct 2026
Any startup
How to Create Your ICP for Your Startup
Pick your startup's customer like a club guest list. Who hurts most, who can pay, where they already are, and how to win your first 100.
3 min read · 27 Oct 2026
Building an app
How to Get the First 100 Users for Your App
Zero users after you launched your app? Pick who has the problem worst, find where they hang out, and talk to ten of them this week.
7 min read · 28 Oct 2026
Any startup
How to Get Your First 5 Customers for Your Startup
Before you spend your startup's last money on an idea only friends liked, ask five people with the problem three questions.
7 min read · 28 Oct 2026